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Free Click-Through Rate (CTR) Calculator

calculate and undestand your ctr using our free ctr calculator

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number of impressions

What is CTR?

Imagine your ad is a poster on a busy street. CTR is like counting how many people stop to look at it (impressions) and how many actually take a closer look (clicks).
A high CTR means your ad is catching peoples eye and making them curious. For example, if your ad was seen by 100 people (impressions) and 10 clicked on it, your CTR would be 10%.
A higher CTR, like 20% or more, is generally considered good, as it shows your ad is really effective.

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